In a changing environment with fierce competition, financial companies face increased pressure and competition. Wealth managers must adapt their communication in order to stay ahead of the game.

External factors

MORE AND MORE PRESSURE on the financial sector: finger-pointing, pressure from the media, public opinion, and regulators (like the new LSFin/LEFin laws).

NEW EXPECTATIONS FROM CLIENTS : new generations of investors are much more concerned about the reputation and the values of the companies in which they invest. Beyond pure performance, they want to know where and how their fortune is being invested. Sustainable finance, for example, is growing fast.

NEED FOR INFORMATION AND EDUCATION about technical topics, for clients who want to know more, even if they are not experts themselves: new regulations, crypto-currencies, FinTech, etc.

Internal factors

Placed after portfolio management, client relationship and compliance, COMMUNICATION IS SIMPLY NOT A PRIORITY FOR SMALL FINANCIAL COMPANIES. Often they have not implemented any communication strategy, nor do they have the right tools in place.

A LACK OF DIFFERENTIATION BETWEEN WEALTH MANAGEMENTS FIRMS, which often offer the same services and claim the same values… and feature the same picture of Geneva “Jet d’Eau” on their web sites.

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently,” – WARREN BUFFET